Style won't hold for 24 hours but volume will. I used this to rope my naturally flat hair into a full, beach-y look one evening. Amazingly, my hair still looked big the next morning. (The mess needed restyling, but only with hairspray.) The alcohol formula dries seconds after leaving the aerosol can, leaving a crunchy, stiff finish that softens after several hours. Though it doesn't feel sticky on hair, the spray is hard to get off hands.